Reach In-Market Car Buyers and Revive Your Customer Database with High-Impact Email Campaigns
Connect With Prospects Actively Shopping for Vehicles
Our email marketing targets in-market car buyers through precision segmentation: vehicle ownership age, lease expiration windows, household income brackets, geographic radius from your dealership, and active shopping behavior.
Stop wasting budget on unqualified audiences. Reach families due for upgrades, luxury buyers in your market, and prospects researching your brand right now.
The Highest ROI Marketing Tool for Dealerships
50%+ of consumers check email 10+ times daily. It's their preferred channel for offers and updates. 59% of marketers report email delivers their highest ROI.
Email excels at acquiring new customers through conquest campaigns and retaining existing ones through service reminders, trade-in alerts, and VIP promotions.
Reach Exactly Who You Need, When You Need Them
We have one of the largest databases for car dealerships. Enrich your email campaigns by vehicle age, income, location, lease expiration, and shopping behavior.
Target replacement buyers with aging vehicles, luxury prospects nearby, or leases expiring soon. Your budget reaches qualified buyers ready to purchase and not random names who'll ignore your message.
We Run the Campaigns, You Close the Deals
We create the campaigns, target the right audiences, optimize send times, and track performance. Steal competitor customers, nurture your database with service offers, or reactivate cold leads.
Your team sells cars — we deliver qualified appointments.
FAQ
What types of email campaigns work best for car dealerships?
Acquisition campaigns target in-market shoppers with new inventory, financing offers, and seasonal promotions. Retention campaigns nurture existing customers with service reminders and trade-in valuations when vehicles hit 3-5 years old. Re-engagement campaigns revive dormant leads who didn't purchase. Lease expiration campaigns capture customers 60-90 days before lease end. Top dealerships run acquisition and retention simultaneously for balanced growth, generating 15-20 qualified appointments monthly per campaign
How do you ensure email lists stay high-quality and current?
For dealership owned lists, we re-engage inactive contacts, append missing data (phone, vehicle details), and segment by engagement. Result: 95%+ deliverability and genuine prospect engagement, not stale contacts who ignore your emails.
What ROI should dealerships expect from email marketing?
Most dealerships see 15-25X ROI when campaigns are properly executed. Acquisition campaigns average 18-22% open rates and generate 5-8 qualified appointments per 100 clicks. Retention campaigns perform even better at 25-35% opens due to existing relationships. Typical example: a $2,000 monthly investment delivers 15-20 appointments, resulting in 3-5 additional vehicle sales.
How does email integrate with other dealership marketing?
Email amplifies everything. Prospects clicking email ads get retargeted with Facebook/Google display. Email drives traffic to optimized landing pages where AI voice agents capture leads 24/7. CRM integration feeds all engagement to your sales team for follow-up. We re-engage website visitors who browsed inventory but didn't convert, closing the loop on otherwise lost prospects.
Got more questions?
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Contact us TODAY!
Email marketing is one of the oldest digital marketing tactics that has helped countless businesses scale their business and reach at the very top. With Umbrella Local's 150M records, opt-in list and 700+ targeting parameters, you can run email marketing campaigns that actually deliver results.
Our experts would love nothing more than running that perfect email marketing campaign for you that'll take your business to the next level.
Our Experts are Ready to Help!
Book a call with our automotive digital strategists to discover how we'll help you reach your targets. Free advice.
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